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Global smartphone shipments
likely to fall 6.5% in 2022
NEEDHAM, Mass.— According to the
latest International Data Corporation
(IDC) Worldwide Quarterly Mobile
Phone Tracker forecast, shipments of
smartphones will decline 6.5% to 1.27
billion units in 2022.
Consumer demand lower
The decline is due to record-breaking infl a-
tion, geopolitical tensions, and other mac-
ro-economic challenges that have signifi -
cantly dampened consumer demand.
As a result, the latest forecast fi gures
represent a reduction of three percentage
points from previous projections.
However, IDC expects the setback to be
short term and the market to rebound in
2023 with 5.2% growth year over year
and, in the long term, a fi ve-year com-
pound annual growth rate (CAGR) of
1.4%.
Supply constraints have eased
“The supply constraints pulling down on
the market since last year have eased and
the industry has shifted to a demand-con-
strained market.
Source: IDC
OCTOBER 2022
High inventory in channels and low de-
mand with no signs of immediate recovery
has OEMs panicking and cutting their or-
ders drastically for 2022.
Forecast revised
The events of the last twelve months have
shaved 150 million units off the market
for 2022 from our forecast in the second
quarter of 2021,” said Nabila Popal, re-
search director with IDC’s Worldwide Mo-
bility and Consumer Device Trackers.
“Despite the unit decline, average selling
prices (ASPs) have grown 10% year over
year in Q2 and are forecast to grow 6.3%
for the full year.
The premium segment ($800+) has
proved resilient to the economic turmoil
and has grown four percentage points
in share to 16% of the total smartphone
market and will continue to grow.”
Foldable is fastest-growing segment
This includes foldable devices, which is the
fastest growing segment today and ex-
pected to increase 70% year over year in
2022 to reach 13.5 million units shipped.”
From a regional view, the economic crisis
has hit emerging markets, where a major-
ity of the shipment volume comes from
sub-$400 devices.
Central and Eastern Europe (CEE) is ex-
pected to be down 17.4% in 2022 and
Asia/Pacifi c (excluding Japan and China)
(APeJC), previously forecast to grow 3.0%,
is now expected to drop 4.5% in 2022.
However, the most signifi cant volume drop
is coming from China, which is now fore-
cast to decline by 12.5% or roughly 41
million units, contributing almost half of
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