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TAP TIMES -21- OCTOBER 2022

Smartphone production (from 20) Chinese market poses a considerable
threat to the marketshare of brands such
ing second in the world. Looking to the as OPPO, Xiaomi, and Vivo.
third quarter, the iPhone 14 Pro and Pro
Max are among four new models to be up- Honor’s market share in China is estimated
graded to the A16 (TSMC 4nm) processor. to surpass Xiaomi and approach OPPO and
Vivo in 2022.
Memory capacity increasing
Upgrades such as initial starting memory China market weak
capacity increasing to LPDDR5 6GB and Looking to the third quarter, China’s econ-
256GB, primary camera moving up to 48 omy, the primary market of OPPO, Xiaomi,
million, Face ID Design changes, etc., are and Vivo, is expected to remain weak.
expected to raise starting prices.
Originally, upbeat emerging markets such
However, under pressure from rising global as India and Indonesia also found it diffi-
inflation and foreign exchange rates, Apple cult to maintain growth due to global infla-
is expected to adopt a more cautious pric- tion, food crises, and extreme weather.
ing strategy so as not to affect its sales
performance. Considering the numerous negative mar-
ket factors and the fact that distribution
OPPO (including Realme, OnePlus) pro- next page
duced 38.8 million units, down 4.2% QoQ.
Xiaomi (including Redmi, POCO, Black Solving Your BGA Device
Shark) produced 38 million units in 2Q22,
down 14.6% QoQ. Test & Validation Challenges

Vivo rebounded • 0.50 to 1.27mm Pitch
• 0.50 to 1.27mm Pitch
Since Vivo (including iQoo) began to ad- • Thousands of Footprints
• Thousands of Footprints
just its pace of production significantly in
• Build-A-Part Online
1Q22, it rebounded to 25.7 million units in • Build-A-Part Online
2Q22, up 12.7% QoQ. These three brands • Exclusive Solder
are ranked third to fifth, respectively. Ball Terminals
• Customized Designs
• Customized Designs
• Customized Designs BGA Socket
BGA Socket
These three brands overlap significantly in Adapter System
Adapter System
sales, market and product planning.
Flip-Top™ BGA Socket
In 2Q22, China’s lockdowns and extreme (Spring pin design)
weather in the Indian market affected eco-
nomic performance, resulting in sluggish
sales in these two major markets, which
in turn affected production performance in
2Q22.

Honor’s rise
Furthermore, the rapid rise of Honor in the
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