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Tesla’s share declining At present, in addition to industriously
in new energy vehicle sales increasing the mass production capacity of
its new plants, Tesla is also upgraded its
TAIPEI, Taiwan — The new car market Shanghai plant in July to increase produc-
remained under the shadow of sup- tion capacity.
ply chain shortages and the pandemic
in 2Q22 but new energy vehicles Narrowing the gap
(NEVs including battery electric ve- However, TrendForce believes that it is
hicles plug-in hybrid electric vehicles becoming increasingly difficult for TESLA
(PHEV), and fuel cell vehicles) still to recover greater market share as tradi-
outperformed gasoline vehicles and tional automakers are narrowing the gap
maintained positive growth. with TESLA including in accelerating ve-
hicle launches, increasing the variety of
2.192M sales in 2Q22 models, strengthening factory manufactur
According to TrendForce data, total sales manufacturing capabilities, and accelerat-
of NEVs in 2Q22 reached 2.192 million ing iterations of assisted driving systems.
units, 53.5% YoY. Sales of battery electric
vehicles (BEV) reached 1.608 million units, Second-ranked BYD has provided a wealth
64.9% YoY, and sales of plug-in hybrid of options in terms of car models and its
electric vehicles (PHEV) were 580,000 global market share has risen from 9.3%
units, 29% YoY. in 1Q22 to 11.2%. Chinese brands landed
six of the top 10 ranks in 2Q22 due to
In BEV brand rankings, although TESLA their huge market advantages. Among the
still tops the list, its market share has top 10 brands that do not rely on China as
dropped sharply and the company’s single- their most important market are Hyundai
quarter market share has dropped from and KIA.
20.1% in 1Q22 to a new low of 15.9%.
Transition to BEVs
Due to the loss of production capacity Their primary markets for BEVs are South
coming from TESLA’s Shanghai plant in Korea, Europe, and North America. It is
April caused by China’s lockdown mea- worth mentioning that luxury automak-
sures and the fact that mass production ers BMW and Mercedes-Benz have climbed
has yet to begin at TESLA’s Berlin plant to 12th and 14th place after accelerating
and Texas plant, capacity allocation has their transition to BEVs.
become a headache for Tesla.
In terms of PHEVs, BYD ranked 1st with
sales of 173,000 units in 2Q22 and a mar-
ket share of 29.8%.
Furthermore, in addition to another auto-
maker which focuses on PHEVs, Li Auto,
making it onto the ranking, the top 10 also
includes MG (acquired by Shanghai Auto-
mobile) and LYNK & CO (a joint venture
established by Geely Automobile and Volvo
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