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JANUARY 2022        TAP TIMES       -34-            global economy. Increased demand for
                                                                electronics and the resulting shortages for
          Samsung jumps to 1st place in                         some semiconductor parts raised aver-
         chip revenue rankings — Omdia                          age selling prices (ASPs) and revenue for
                                                                companies throughout the semiconductor
                                                                industry.
        LONDON - Semiconductor revenue
        rose 7.6% in Q3 2021 from Q2 2021                       Increased seasonal demand
        and climbed above $150 billion in rev-                  In addition, Q3 traditionally sees increased
        enue during a single quarter for the                    seasonal demand as the semiconductor
        fi rst time since research group Omdia                  industry gears up for holiday demand.
        began tracking the fi gures in 2002.                    The long-term quarterly growth for Q3 is

                                                                7.9%, with the next best long-term quar-
        Samsung takes fi rst place again                        terly growth average in Q2 at 3.7%.
        The solid quarter experienced by the
        memory market also drove a shakeup                      Despite the record revenue that the
        amongst the top 10 companies in the sec-                semiconductor market is currently expe-
        tor by revenue.                                         riencing, the growth rate of the recently
                                                                completed quarter is average at 7.6%
        Samsung Electronics overtook Intel to                   compared against the long-run average of
        claim the number one spot in the rank-                  7.9%. (See fi gure left column).
        ings for the quarter on the strength of the
        memory business, according to Omdia.


        Omdia experts say the development has
        been driven by the chip shortage, seasonal
        demand, and strong memory revenue.


        New revenue record
        Beginning in and including Q4 2020, each
        quarter since has set a new revenue re-
        cord for the semiconductor industry. Data
        in the Q3 release of Omdia’s Semicon-
        ductor Competitive Landscape Tool (CLT)
        shows: 20Q4, $130.7B; 21Q1, $131.9B;
        21Q2, $142.4B; 21Q3, $153.2B

        The global pandemic caused an abrupt
        shift towards a more technology-focused                 Memory was the key driver
                                                                The primary driver of the 7.6% growth
                                                                rate for semiconductor revenue in Q3
                                                                2021 was the memory sector.

                                                                Memory (DRAM, NAND and NOR) makes
                                                                up 29% of all semiconductor revenue. This
                                                                segment grew 12% quarter-over-quarter
                                                                in Q3 2021.


                                                                Only display drivers (13% QoQ) and im-
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