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TAP TIMES -31- DECEMBER 2022
Top 10 (from 30) the penetration rate of OLED folding mo-
bile phones is estimated to reach 1.1% in
Micro LED is very suitable for applications 2022.
in a high-end automotive environment.
Folding devices
Heads-up (HUD) displays With smartphone brands successively
In terms of heads-up display (HUD) ap- launching new flagship folding devices
plications, a HUD integrates and projects and driven by improved specifications and
dashboard and navigation system informa- more competitive pricing, penetration rate
tion onto the front windshield, reducing is expected to reach 1.8% in 2023.
the chances of drivers looking down, for
the purpose of driving safety. There is an opportunity to inject a breath
of fresh air into a market where inflation
Micro LEDs with active driving solutions has led to sluggish consumer sentiment,
can also be directly displayed on the trans- and to drive folding mobile phones into the
parent glass backplane to achieve a HUD mainstream.
function.
9. AR/VR Products Become Corner-
2023 is a key period for relevant manufac- stone of Green Production
turers to begin product design and verifi- The Metaverse will prompt branded manu-
cation, establishing a long-term develop- facturers to accelerate investments in AR/
ment foundation for Micro LED automotive VR product development and bring more
smart cockpits and transparent displays. products to marker in 2023.
8. Proportion of 5G Smartphones Ex- At the same time, manufacturers will also
pected to Increase to 60% actively promote various Metaverse appli-
From the perspective of smartphone evo- cation services to drive demand in the AR/
lution, prior focus has been on improving VR hardware market through platform ser-
hardware specifications. vices and then use the virtual interactive
experience provided by hardware devices
However, as innovation fell in recent years, to enhance the benefits of Metaverse ap-
smartphone brands are more committed plications.
to software algorithms and the promotion
of peripheral services such as partner- Virtual communities
ships with optical giants Zeiss and Leica in In the consumer market, manufacturers
the field of video algorithms and providing will focus on application such as virtual
payment and video streaming services. communities, games, and live streaming
of virtual characters (VTubers) while com-
Brand differences mercial distance conferencing and distance
In addition to highlighting differences education can provide more diverse com-
between brands, this strategy also rep- munication and interaction functionality
resents a win-win in terms of revenue by through the Metaverse platform than 2D
increasing peripheral services. video.
Looking forward to 2023, the proportion The demand for visual and man-machine
of 5G smartphones is expected to officially interaction will gradually increase after
top 50%. As display technology advances, next page
