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Foxconn’s turbulent odyssey in America’s dairyland

here is big, and there the Great Lakes region of Wisconsin in the
is REALLY big! Take U.S. For now, however, we will focus on
Taiwan Semiconductor Foxconn’s 2017 move to Mount Pleasant,
Co., better known as Wisconsin.
TSMC. This Taiwan-
based chipmaker First, we must take a side trip to “America’s
supplies upwards of dairyland” Wisconsin, also known as The
half of the world’s Badger State.
chips. It garnered
2024 revenue of $88.34
billion in 2024.
Ron Iscoff

However, the world’s largest chipmaker
doesn’t equal the size of the Hon Hai
Technology Group aka Foxconn, TSMC’s
countrymate, in revenue or facilities

Foxconn last year, on an annual basis,
enjoyed sales of $208.2 billion or NTD
6.86 trillion for FY2024, a record year.
Winter in scenic Madison, Wisconsin, the state’s capital.
It is the world’s’s largest contract This state is also known affectionately
assembler of phones, tablets, computers as the home of cheeseheads for its
and other kitted devices. Name it and prominence in cheese exports. You’ve
Foxconn probably assembles it. probably seen fans of the Milwaukee
Brewers baseball team wearing those
Began as a molding tool supplier cheese-shaped hats.
Founded in 1974 in Taiwan, it began
as a supplier of molding equipment to The state borders Minnesotta to the west,
the electronics manufacturing services Iowa to the southwest, Lake Michigan
industry. to the east and Illinois to the south.
Its name is derived from the Algonquin
Today it boasts of a 40% share of the Indian-named Wisconsin River.
EMS industry, covering four major product
areas: consumer electronics, cloud Like its upper mideast neighbors, Wisconsin
network, computer terminal products, has not been known as a technology hub,
components and others. Its customers something it aspires to be.
cover the alphabet.
It’s around 314 miles by car from the
At its seasonal peak, this mega-giant capital Madison, and only 30 miles
employs about 900,000 workers across from Milwaukee, the beer capital, to the
three continents: Brazil, China, Hungary, small village of Mount Pleasant in Racine
India, Japan, Malaysia, Mexico, Singapore, County.
The Czech Republic, Slovakia, Ohio and next page