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TAP TIMES -23- JANUARY 2023
Smartphone market posted to retain a market share of almost 80% in
“weak demand” in 3Q22 the segment.
TAIPEI, Taiwan — According to Trend- Due to persistent inventory pressure,
Force’s latest research, global smart- Samsung is expected to again post a QoQ
phone production totaled around decline for 4Q22. In product development,
289 million units for 3Q22, showing Samsung has been the leader in foldable
a slight QoQ drop of 0.9% and a YoY smartphones.
drop of 11%.
Only slight interest in foldables
Weak demand This year, the global market share of fold-
The smartphone market thus exhibited an able smartphones is estimated to reach
extremely weak demand situation as the 1.1%. Within this segment, Samsung is
“iron law” of positive growth in the third expected to hold a market share of almost
quarter was broken after being in effect 90%.
for years.
In 2023, the global market share of fold-
The contraction of smartphone produc- able smartphones is forecast to climb to
tion during this year’s peak season was 1.5%, and 1.5%, and Samsung is forecast
mainly attributed to smartphone brands to retain a market share of almost 80% in
giving priority to consumption of channel the segment.
inventory for whole devices and maintain-
ing a fairly conservative production plan Apple posted 50.8 million units in iPhone
for 3Q22. Moreover, they had kept lower- production for 3Q22, showing a stable
ing their production targets due to strong growth trend. The company benefited from
global economic headwinds. the reallocation of the demand that were
originally going to Huawei’s smartphones
Slight increase for Samsung as well as the optimal pricing for the new
Regarding the performances of the major iPhone models.
smartphone brands in 3Q22, Samsung
posted around 64.2 million units in device Preparing for the peak
production, showing a QoQ increase of just Furthermore, the third quarter is usually
3.9%. the production ramp-up period as Apple
intends to push sales of the new iPhone
This was the result of the brand scaling models to their peak in the fourth quarter.
back production since 2Q22 and maintain-
ing a conservative outlook on the future Following the release of the iPhone 14
market situation. Samsung is forecast series, much of the demand for the new
iPhone models has been tilted towards the
Pro subseries.
Accordingly, Apple has also adjusted the
share distribution of the different new
models in iPhone production. However,
Foxconn’s EMS base in the Chinese city
of Zhengzhou has recently experienced a
drop in capacity utilization rate due to a
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