Page 8 - august_072922.indd

TAP TIMES -8- AUGUST 2022

SEMICON West (from 6)

become a commodity; there are dozens of
them every year, from the largest to the
smallest. They all sell one thing: buyer
presence.

Buying influences
If your conference can bring buying influ-
ences to see you, the show will be a win-
ner, as far as everyone is concerned. Noth- m.
ing else counts for an equipment maker
hoping to see its wares on or off the floor.. Whilethe show has lost many of its big-ticket item sellers, it has
pulled some regional development groups, including Arizona, Ko-
rea, New York state, Saxony (shown) and Vietnam.
A large part of a show’s popularity stems
from its choice of venue. Las Vegas is
certainly a leading site for trade shows, San Francisco is not alone
including the Consumer Electronics Show. San Francsico, of course is not alone, as a
city with an abundance of social problems.
Vegas’ only connection to the electronics Los Angeles, some 600 miles by road to
industry may be the electronics used in the south. Yes, L.A. has many of the same
slot machines and very little else. But it’s a problems — but it doesn’t have SEMICON
popular trade show site, and one that has West. next page
been remored as the next SEMI-
CON West site over the years.

Tourist destination
San Francisco’s advantages as a
venue for SEMICON West has
been its popularity as a tourist
destination.

Frankly, “Baghdad by the Bay,”
a name bestowed on San Fran-
cisco by the City’s late revered
newspaper columnist/historian
Herb Caen, has fallen on hard
times.

The City, like other large ur-
ban areas presents visitor with
a compendium of unattractive
scenes: Homelessness, dirty
streets, crowding, and the soar-
ing cost of living and automobile
traffic downtown are just a few
of the City’s worst points.